SAP: THE INSIDE TRACK
SAP — as one of the world’s largest software providers — has a lot to say. When we won a competitive pitch to deliver communications to SAP's network of Sales Partners, that was the first problem we needed to solve. Important information was often lost among the huge quantity of news being shared through multiple, internal channels.
The Inside Track — a quarterly, design-led update magazine — was the solution to getting the most relevant information to sales teams and Partners across Europe, Middle East and Africa. The magazine aggregates content from a variety of SAP sources into one, giving time-poor Sales Partners a single, easy-to-read update.
For 2020, the magazine has been given a fresh design, maintaining its status as a thought-leading piece of communication within SAP. We commissioned Stephanie F Scholz, who has delivered illustrations for publications including The Economist and The New Yorker, to design the front covers and a series of spot illustrations used throughout.
